Google and YouTube Unveil Innovative AI-Enhanced Solutions for Amplifying Advertiser Creativity and Driving Demand.
Google’s AI technology underpins the very essence of what users cherish about YouTube: from content recommendations to accessibility and overall user experience. As revealed during Google Marketing Live, this AI prowess extends to advertising solutions crucial for your business operations.
Today, Google introducing two groundbreaking Google AI-powered initiatives: Demand Generation and Video View campaigns. These initiatives streamline the process of engaging with consumers and stimulating demand from the middle of the funnel all the way to the point of purchase. Existing research already highlights that 87% of consumers credit YouTube with expediting their purchasing decisions.
These advertising solutions leverage pertinent, immersive creatives to spur action and conversions precisely when they matter most.
Drive Engagement Across YouTube & Google with Demand Generation Campaigns
Demand Gen campaigns offer’s a set of unique features designed especially for the needs of today’s Influencers & social marketer. Research shows that 91% of users took action immediately after discovering new products or brands on Discover or Gmail, & Google feeds
With Demand Gen, your top-performing video and image assets are integrated across our most visual, entertainment-focused touchpoints — YouTube, YouTube Shorts, Discover and Gmail. These products reach over 3 billion monthly users as they stream, scroll and connect
With Demand Generation’s revamped construction process, seamlessly integrate your high-performing image and video assets into Google Ads, allowing you to preview their appearance before deployment like never before.
Broaden Your Reach Beyond Current Customers with Lookalike Segments
Enhance the Intelligence and Relevance of Your Campaigns by Combining Customized Creatives with Fresh Lookalike Segments Derived from Your Audience Lists.